How to Find the Right Brand for a Long-Term Partnership
What should I consider when choosing a brand I want to collaborate with long-term? Let’s address this question in this article.
First and foremost, take the time to understand the products of the brand you’re interested in.
This is crucial because high-quality products ensure satisfied customers!
Comprehensive support beyond sales and detailed consultation.
Can you easily reach the customer service team? Are the INCI lists of the products and their application well explained? Do you receive competent answers to your questions, or are you brushed off?
Are the products readily available?
Fast delivery is essential for you as a business owner. If something runs out unexpectedly, you don’t want to wait for ages. Make sure to discuss delivery times with the supplier.
Is there a minimum order value or mandatory stock commitment?
Minimum order values or depot obligations? No, thank you! You probably prefer to purchase as needed rather than stockpile products unnecessarily.
Do you receive a discount as a professional retailer?
If you get a discount as a professional retailer and brand ambassador, it’s a win-win for you.
Free promotional materials?
Free promotional materials and product samples? Not a must, but it’s a big plus for the cosmetics company. You can use free samples to test products before purchasing them as professional products. Additionally, you can offer samples as bonuses to your clients. Promotional materials often look great and add a professional touch to your studio.