What Is Natural Cosmetics?

Natural cosmetics. A term that practically defines itself.

Pure nature – only the best for your skin. But what’s really behind it? Can we truly trust that harmful ingredients aren’t lurking within? What exactly is natural cosmetics?

Definition of Natural Cosmetics

In 2010, the European Council set a standard definition for natural cosmetics, addressing both the ingredients and production methods. Natural substances include plant-based, animal-derived, or mineral ingredients, as well as their mixtures. The purity of these substances is critical. Strict regulations also apply to the extraction and processing of these materials.

Natural cosmetics can only be produced using:

• Physical, microbiological, or enzymatic methods
• Specific, safe solvents

Fragrances must also meet strict criteria, meaning artificial substances are strictly prohibited.

Fresh and Naturally Scented

No need for artificial scents here: Natural cosmetics exude a fresh and authentic aroma that soothes both body and soul. A captivating orange scent? Only in natural cosmetics. And what about preservatives? The keyword remains “natural.”

The bottom line: No harmful chemicals, no unnecessary additives. Natural cosmetics only contain what your skin truly needs for optimal care, tailored perfectly to your skin type. Whether you have dry, sensitive skin, blemishes, or wrinkles – nature has the answer. The healing power of plants has been trusted for millennia, but with the rise of synthetic solutions, this knowledge was nearly forgotten.

Back to Basics

Our philosophy is simple: Back to basics. Back to nature. Back to carefree skin.

That’s why we’ve developed a natural cosmetics line for you – the “Beyond” series. The name says it all: Beyond ordinary cosmetics, exceeding expectations, and offering so much more than just skincare. RAU Beyond – only the best for your skin!